‘As we grapple with the concepts and tools of 21st century communications, What is Post-Branding? arrives as a key to the crisis of imagination in which it seems easier to imagine the end of nature than the fundamental system and technological changes needed to shift onto a path of real sustainability. It invites a bright future of infinite potential built on collaborative communcations as an antidote to corporate competition’s bleak zero sum branding game.’
Mike Townsley
Communications Director, Greenpeace International
‘Rarely do designers fully understand the proper social, cultural and political significance of branding. This book is the exception – it is a critical, extremely witty and creatively produced antidote to branding’s hype. It is a guide through the minefield of mass communication and identity design. In a time that is truly disorientating for both creatives and the general public, “What is Post-Branding” should be read, not just by anyone interested in the subject, but everyone who is concerned about where we are heading as a society, and about how we can stay human.’
Jonathan Barnbrook Barnbrook Design / VirusFonts
Kategorie: | Teorie |
---|---|
Autor: | Oliver Vodeb, Jason Grant |
Nakladatel: | Set Margins' |
Rok vydání: | 2023 |
ISBN: | 978-90-832706-7-8 |
Jazyk: | anglicky |
Počet stran: | 264 |
Typ vazby: | brožovaná |
Buďte první, kdo napíše příspěvek k této položce.